Model S在中国定价之所以比竞争对手低很多，原因纯粹是我们希望像对待其他国家和地区的客户一样对待中国客户。也就是说，这款车型在中国的价格与在美国一致，多的只是不可避免的关税、运输费用和其他税费。我们甚至没有考虑货率波动和Tesla(特斯拉)将在全中国建设Supercharger充电网络（供免费使用）的费用。
Today we’relaunching the Model S onlinedesign studio in China and announcing the price of the car. For Chinesecustomers, the price of the Model S with the premium 85 kWh battery pack is 734kCNY.
This pricingstructure is something of a risk for Tesla, but we want to do the right thingfor Chinese consumers. If we were to follow standard industry practice, wecould get away with charging twice as much for the Model S in China as we do inthe US. But we’re doing things differently, even if it means that some people mightlook at the price and mistakenly think it must somehow mean the Model S hasless value than its competitors.
Given that theModel S won the 2013 Motor Trend Carof the Year award,received the highest rating of any automobile in history from Consumer Reports(99 out of 100) and achieved the best possible US National Highway TrafficSafety Administration rating, that is certainly not the case.
Instead, theprice of a Model S in China is much lower than its competitors simply becausewe want to treat our Chinese customers just as well as we’d treat customers inany other country. That means the price of a Model S in China is the same asthe price of a Model S in the US, adding only unavoidable taxes, customs dutiesand transportation costs. We’re not even factoring in the cost of thefree-to-use Supercharger network that Tesla will build across China.
734k CNY is abig risk for Tesla. We know it’s unconventional. We know we could charge more.We know that our competitors will try to convince Chinese consumers that ourrelatively lower price tag means the Model S is a lesser car, when the realreason their car costs more is that they make double the profit per car inChina compared to the United States or Europe.
But we decidedto take a chance anyway.
We care aboutfairness, and we care about transparency. We care about advancing the cause ofelectric cars in China. And we care about doing the right thing for ourcustomers – no matter where they live.
